Guide · 4 min read

Surface finishes: foil, varnish, emboss, soft-touch

First impression is often felt before it's read — surface finishes define that moment.

Hot and cold foil

Metallic emphasis on logos and fine details.

Varnish and soft-touch

Gloss, matte or velvety hand-feel for premium categories.

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Other Guides

How to choose a label material? →What is a dieline, and why does it matter? →Pre-print checklist for flexible packaging →Packaging print techniques: offset, digital, flexo →Box types and where they're used →